HOG holds its 1st ‘PH Ride with Purpose’ in Mauban, Quezon

A rider enters the pearly gates to Harley heaven. PHOTO BY LEANDRO MANGUBAT

The Harley Owners Group (HOG) held its first “PH Ride with Purpose” event last weekend as riders gathered together at Isla Perlita in Mauban, Quezon, to promote responsible riding, local tourism, and environmental awareness.

Everyone with a passion for riding was welcome regardless of motorcycle brand. PHOTO BY LEANDRO MANGUBAT

At the venue, a diverse array of Harley-Davidsons lined up leading toward the main stage. “Harley is like Barbie for men,” said Rizalino Roxas, director of HOG Manila. Indeed, people don’t own Harleys out of necessity, but out of passion, and this can be seen in the different ways owners customize their bikes.

Even the sweltering heat couldn't stop these bikers from wearing leather. PHOTO BY LEANDRO MANGUBAT

However, the greater purpose of the event is for these riders to show that they care about society and the environment in contrast to the negative stereotype they have of being rough thugs with no respect for the law.

There's no hiding the joy of these riders on their toys for the big boys. PHOTO BY LEANDRO MANGUBAT

With the frequency of motorcycle accidents especially in Metro Manila, responsible riding is needed more than ever, which is why HOG decided to use the event as a platform to promote road safety.

Part of being a responsible rider is acknowledging the impact their hobby has on the environment, which is why the proceeds of the event will go to the Daang Kalikasan tree-planting project of HOG and the DENR in Pangasinan.

PMT had a stall where visitors could get freebies from sharing their photos on social media. PHOTO BY LEANDRO MANGUBAT

This event was made possible via the collaboration with HOG, the Mauban LGUs, the Tourism Promotions Board, and the marketing arm of the Department of Tourism.

In November 2021, the TPB launched the Philippine Motorcycle Tourism program to promote local tourism on two wheels. HOG will be holding another PH Ride with Purpose next year somewhere else in the Philippines.